Digital Communications Strategist
01 aBOUT mE
Learn everything you need to know about me in 23 questions more or less.
MY KNOWLEDGE LEVEL WITH DIGITAL MARKETING TOOLS
MY LATEST WORK.
Wrote 33 health, wellness, and lifestyle articles that built brand community and improved website SEO.
March 2021 - Present
Managed day-to-day operations for 200+ SEO clients.
Developed and implemented effective ongoing SEO strategies to improve leads and conversions.
Introduced initiatives to improve internal workflow and SEO product.
Worked cross-functionally with all company departments to deliver quality SAS product to customers.
August 2020 - March 2021
Waterloo Garage Doors Inc.
Social Media Support and Digital Communications Coordinator
Advised and implemented digital communications initiatives including writing new SEO-driven landing pages, managing social media accounts with organic content campaigns, designing various print ads to promote products and services, and improving internal communication processes and work flow.
April 2020- December 2020
Pomp & Sass
Wrote 33 health and lifestyle articles that built brand community and improved website SEO.
Organized and implemented content calendar to ensure the development and publication of articles in a timely manner.
OCTOBER 2017- AUGUST 2019
Waterloo Public Library
Blogger and Shelver
Wrote blog articles to promote library collections and services that improved the WPL's online brand community while providing library patrons esteemed customer service in person.
SEPTEMBER 2018-MARCH 2019
Digital Marketing Strategist
Created and implemented our agency’s digital strategy for two projects: Frank’s Jewellers and Ke-to Life (see portfolio).
Lead a collaborative team environment and was a key player in securing business opportunities.
JANUARY 2016-APRIL 2016
Leysin American School in Switzerland
Made a positive impact on the school community through guiding students to find information and materials on the shelves or on online databases to assist their learning.
Developed interpersonal skills with staff and students with different cultural backgrounds and languages.
MAY 2016-AUGUST 2016
George Brown College
Tutoring and Learning Centre Coordinator
Communications specialist who tutored college-level students the fundamentals of English grammar and composition.
Repositioned the Writing Centre’s social media strategy to better target potential patrons through Twitter and Facebook.
SEPTEMBER 2009-JULY 2015
Maintained high standards of customer service during high-volume, fast-paced operations.
Planned and organized resources in anticipation of business including preparation, product stocking and managing staff delegation of tasks.