I'M

Eleni Zaptses.

Digital Communications Strategist

01 aBOUT mE

Learn everything you need to know about me in 23 questions more or less.

02 PROFESSIONAL

MY KNOWLEDGE LEVEL WITH DIGITAL MARKETING TOOLS

SOCIAL MEDIA

95%

MAILCHIMP

85%

GOOGLE ADS

75%

GOOGLE ANALYTICS

70%

SHOPIFY

80%

WIX

85%

YOUTUBE

80%

 
 

03 PORTFOLIO

MY LATEST WORK.

04 Experience

April 2020- Present

Pomp & Sass

Content Writer 

  • Wrote, edited, and proofread SEO optimized articles to be published on company website in June.

  • Developed compelling content in accordance to defined persona's needs and interests which included health, wellness, and lifestyle topics.

  • Organized and implemented content calendar to ensure the development and publication of articles in a timely manner.

SEPTEMBER 2018-MARCH 2019

Scope Marketing

Digital Marketing Strategist

  • Created and implemented our agency’s digital strategy for two projects: Frank’s Jewellers and Ke-to Life (see portfolio).

  • Lead a collaborative team environment and was a key player in securing business opportunities. 

OCTOBER 2017- AUGUST 2019

Waterloo Public Library

Blogger and Shelver

  • Regularly contributed content to promote the services and collections at the library on the “More Books Please!” blog (see portfolio). My blog post “Back to Reading” was the second most read blog in 2018.

  • When I wasn’t blogging, I was an invaluable member of the operations team who made a positive impact on the organization of library materials while providing every library patron esteemed customer service.

MAY 2016-AUGUST 2016

George Brown College

Tutoring and Learning Centre Coordinator

  • Communications specialist who tutored college-level students the fundamentals of English grammar and composition.

  • Repositioned the Writing Centre’s social media strategy to better target potential patrons through Twitter and Facebook.

JANUARY 2016-APRIL 2016

Leysin American School in Switzerland

Library Assistant

  • Made a positive impact on the school community through guiding students to find information and materials on the shelves or on online databases to assist their learning.

  • Developed interpersonal skills with staff and students with different cultural backgrounds and languages.

SEPTEMBER 2014-JANUARY 2015

University of Waterloo

Technical Writer

  • Partnered with the project management team to test and edit embedded help documents with consideration of different learning styles and disabilities.

  • Created written and audio-visual training materials to aid students, staff, and employers with adapting to the WaterlooWorks job posting system at the University of Waterloo.

  • Adaptive at navigating and using online databases to store and organize documents and other mediums of data.

SEPTEMBER 2009-JULY 2015

Mr. Submarine

Assistant Manager

  • Maintained high standards of customer service during high-volume, fast-paced operations.

  • Planned and organized resources in anticipation of business including preparation, product stocking and managing staff delegation of tasks.

CONTACT

If you're looking for a savvy digital communications strategist to help grow your organization's digital footprint, contact me today! 

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