I'M

Eleni Zaptses.

Digital Communications Strategist

01 aBOUT mE

Learn everything you need to know about me in 23 questions more or less.

02 PROFESSIONAL

MY KNOWLEDGE LEVEL WITH DIGITAL MARKETING TOOLS

SOCIAL MEDIA

95%

MAILCHIMP

85%

GOOGLE ADS

75%

GOOGLE ANALYTICS

70%

SHOPIFY

80%

WIX

85%

YOUTUBE

80%

 
 

03 PORTFOLIO

MY LATEST WORK.

04 Experience

April 2020- December 2020

Pomp & Sass

Content Writer 

  • Wrote 33 health and lifestyle articles that built brand community and improved website SEO.

  • Organized and implemented content calendar to ensure the development and publication of articles in a timely manner.

August 2020 - Present

Waterloo Garage Doors Inc.

Social Media Support and Digital Communications Coordinator

  • Advised and implemented digital communications initiatives including writing new SEO-driven landing pages, managing social media accounts with organic content campaigns, designing various print ads to promote products and services, and improving internal communication processes and work flow.

OCTOBER 2017- AUGUST 2019

Waterloo Public Library

Blogger and Shelver

  • Wrote blog articles to promote library collections and services that improved the WPL's online brand community while providing library patrons esteemed customer service in person.

SEPTEMBER 2018-MARCH 2019

Scope Marketing

Digital Marketing Strategist

  • Created and implemented our agency’s digital strategy for two projects: Frank’s Jewellers and Ke-to Life (see portfolio).

  • Lead a collaborative team environment and was a key player in securing business opportunities. 

JANUARY 2016-APRIL 2016

Leysin American School in Switzerland

Library Assistant

  • Made a positive impact on the school community through guiding students to find information and materials on the shelves or on online databases to assist their learning.

  • Developed interpersonal skills with staff and students with different cultural backgrounds and languages.

SEPTEMBER 2014-JANUARY 2015

University of Waterloo

Technical Writer

  • Partnered with the project management team to test and edit embedded help documents with consideration of different learning styles and disabilities.

  • Created written and audio-visual training materials to aid students, staff, and employers with adapting to the WaterlooWorks job posting system at the University of Waterloo.

  • Adaptive at navigating and using online databases to store and organize documents and other mediums of data.

MAY 2016-AUGUST 2016

George Brown College

Tutoring and Learning Centre Coordinator

  • Communications specialist who tutored college-level students the fundamentals of English grammar and composition.

  • Repositioned the Writing Centre’s social media strategy to better target potential patrons through Twitter and Facebook.

SEPTEMBER 2009-JULY 2015

Mr. Submarine

Assistant Manager

  • Maintained high standards of customer service during high-volume, fast-paced operations.

  • Planned and organized resources in anticipation of business including preparation, product stocking and managing staff delegation of tasks.

CONTACT

If you're looking for a savvy digital communications strategist to help grow your organization's digital footprint, contact me today! 

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